Lighting is extremely important when filming, this is because different lighting can convey different meanings. For most business videos you want as much light as possible. So when you record you want to ensure you are in a well-lit room, ideally with natural light. It can...
After finding your ideal location it is important to understand the best angles and positioning of how you stand and look in front of the camera. Let’s begin by working out effective angles. You want to begin by positioning your camera or phone slightly above your...
Time is precious. Once you have spent it you can never get it back, ask for a refund or spend that time again, and, neither can your prospects. With that in mind, we wanted to provide some tips and advice on how best to build credibility fast when you approach...
Welcome to the first video in our You Film, We Edit series. Where we provide you with tips and tricks to produce your own videos using a smartphone. When preparing to film your video the first thing you need to consider is location. Location is important because...
Normally the preserve of larger companies Incognate has launched a You Film We Edit service to help more marketing professionals in the creation of engaging videos. Our service offers support from script to final output - find out more here Also look out for our video series...
Over the years I have spent hours in the latter weeks of the year carrying out sales and marketing planning. My head literally spinning with what ifs, numerous assumptions, and scientific-type equations based on the current year’s performance. All with the aim of working out...
When selling large, complex, and often high value IT products, services and solutions deals can take months to close, particularly when opportunities vary from £250,000 to over a £1 million and involve multiple decision makers. Often, our clients only need a handful of these types...
A number of people we have spoken to believe that the introduction of GDPR has made it almost impossible to use direct marketing as an element in your go to market strategy, but this is not the case if you stay on the right side...
With so many ways of attracting and engaging prospects today you might not consider telemarketing. And, you may have been doing okay with SEO, inbound marketing, email marketing, networking and events. Alternatively, you might have had a bad experience in the past or tried it...
I don’t know about you, but 2020 was going to be the best year ever! The stars were all aligned, and things were going well. It felt right, a good feeling in the gut and we were set for a really great year. And then,...