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Are you starting to run out of new prospects? Do you have a marketing communications strategy? Maybe senior decision-makers are no longer responsive to your marketing message or marketing propositions that have previously been successful. Sometimes the competition comes in with new ideas and propositions and slowly...

Email has officially overtaken direct mail as a marketing method to generate more sales, but how do you make sure you are getting it right? We at Incognate focus on what you need to do to get your email communications noticed. Subject Line - This is one...

The internet is growing exponentially, with thousands of websites, blogs and HTML pages created every single day. This means that it's getting more difficult to drive traffic to your website, but there are lots of things that you can do to change this. Get in touch...

Testing direct mail pieces is the best way to track your return on investment (ROI). Direct mail marketing may not be an exact science due to the constant evolution of consumer behaviours and preferences, but some of the guesswork can be taken out of the...

Whether you know it or not, your database of current and past clients is your best source of new clients and an excellent B2B marketing strategy. 'Prospecting' for a new client is time consuming and expensive, but if you could find a way to increase your...

It is becoming increasingly difficult to get the attention of senior decision-makers and buyers because of their busy schedules and heavy workloads. Key people in target companies are constantly bombarded with numerous approaches from emails, ezines, direct mail and telephone calls all vying for their attention...