This week I am working with a client who is drowning in success. He has been working on his business for two years, following four years' work in his business. His sales are taking off and his team is rushed off its feet, stressed and heading...
For those who are used to cold calling and the cut and thrust of selling in the private sector, selling to government has often been seen as a difficult affair of following and filling in the paper chain only to lose out in the end.Earlier...
Here’s an easy and affordable direct mail marketing tactic to help you capture leads online: First - create an informational product your key prospects would find interesting and helpful. 'White paper' is the current buzzword, but it’s not important how you refer to the document, so...
We have put together a quick check list of things to think about when you are starting a cold calling session:Do make sure that you regularly carry out a Telephone Preference Service check on your data;Do ensure you have a very clear market focus and...
This is the second part of Gerrick’s article on effective email marketing.Using multiple disciplines gets results contact us now to find out how.Use compelling heading, and subheadingsBreak up large bodies of text with compelling subheadings to hold the interest of your readers.Most people will first...
Email marketing is directing your messages to targeted addresses. These addresses are either rented or gathered from your opt-in list. Don’t worry: this is not spamming. The people whom you send messages to want your information.Find out what email marketing services Incognate providesAn effective email...
“2005 is the year when e-Government theory is anticipated to become e-Government reality”, says John Bancroft, Chair of the Intellect Marketing Group and Managing Director of Incognate. He adds, “Citizens will be able to access a variety of public services electronically from fully integrated government...
Many sales people would rather walk over hot coals than carry out a cold calling session, whilst senior executives on the receiving end of calls are constantly frustrated by these often ineffective and costly interruptions to their working day. Communications Minister, Stephen Timms, recently announced through...
On the 25th of June 2004, Communications Minister Stephen Timms announced new legislation that allowed UK businesses to opt out of receiving cold calls by registering their numbers with the Corporate Telephone Preference Service (CTPS). Individuals and companies who fail to check if an individual...
Put the fizz back into your cold calling sessions Do you often feel ill-prepared when sitting down to carry out a cold calling session? Does the thought of cold calling fill you with fear? Do you get in ‘a right state’ about it? Find out how we...