Testing direct mail pieces is the best way to track your return on investment (ROI). Direct mail marketing may not be an exact science due to the constant evolution of consumer behaviours and preferences, but some of the guesswork can be taken out of the...
Whether you know it or not, your database of current and past clients is your best source of new clients and an excellent B2B marketing strategy. 'Prospecting' for a new client is time consuming and expensive, but if you could find a way to increase your...
With a recognised need for a more personal touch in B2B marketing and communications, we asked Emma Blewitt to look in to what companies need to do to stay ahead of the competition. Are you losing hope when it comes to direct marketing? Is your company...
It is becoming increasingly difficult to get the attention of senior decision-makers and buyers because of their busy schedules and heavy workloads. Key people in target companies are constantly bombarded with numerous approaches from emails, ezines, direct mail and telephone calls all vying for their attention...
As marketing budgets tighten and there is a need for marketing campaigns to deliver even higher returns on investment, John Bancroft looks at ways to maximise your marketing budget through content creation reuse.We know that the following ideas will enable you to do just that...
It’s not just the government that’s guilty of losing sensitive data – a number of other organisations have transgressed recently. Here’s some advice to help you to stay on the right side of the law.Grow your sales revenue with a proven approach to generating leadsGovernment...
Promotional gifts are the perfect partner for any advertising and marketing campaign. Effective campaigns involve a combination of elements that work well together to layer your brand awareness across a varied audience. If you want to create a real buzz about your brand, add promotional gifts...
The telephone is an often under-appreciated and much maligned piece of office equipment. Have you stopped to consider how much business you conduct over the telephone? The following ten tips will help you improve your telephone presence and presentations.You are the 'Manager of First Impressions'...
Newsletters are as personal as the individual writing them, and no two should be alike. However, if your newsletter follows a simple format or guideline, the reader will always know where to find expected items in it.Subject Line - This should be a captivating introduction...
What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act together over the past year, there are things you can do now to make your future...