A marketing department with clear objectives knows what it’s trying to achieve, right? But are your content marketing objectives SMART?Applying the well-known mnemonic isn’t just a gimmick, or box-ticking exercise, it’ll ensure your objectives are Specific, Measurable, Achievable, Realistic and Time-scaled.Are your content marketing objectives...
Marketing automation can drive lead nurturing at an individual level, but what issues do marketers face? How can you ensure the right level of engagement?...
Business is on the up. As a result, more companies are increasing sales and marketing activity to generate more business. However, are you getting through to the right person, at the right time, with the right message? Increased competition across all markets means more marketing messages, more...
"You are only as good as your last month, quarter or year in sales". A message I have heard frequently and lived through in different new business sales roles. You have a great month. You smash your target, only to have to start all over...
Reaching people by phone is getting increasingly difficult. In fact, it's taking around three times as many dial outs to reach key decision-makers in the UK as it did five years ago. Here we share some telemarketing tips, tactics and methods that you can use to...
Figures vary throughout different sectors, but a B2B marketing strategy often used is cold calling where it is generally accepted that 25 calls to potential clients, will lead to 12 favourable responses, with a further 5 developing in meetings to discuss your product or solution....
Are you starting to run out of new prospects? Do you have a marketing communications strategy? Maybe senior decision-makers are no longer responsive to your marketing message or marketing propositions that have previously been successful. Sometimes the competition comes in with new ideas and propositions and slowly...
A key area that companies constantly battle for integration is in their sales and marketing departments. Issues between these two departments can cause significant issues for your company from lost opportunities...
Email has officially overtaken direct mail as a marketing method to generate more sales, but how do you make sure you are getting it right? We at Incognate focus on what you need to do to get your email communications noticed. Subject Line - This is one...
The internet is growing exponentially, with thousands of websites, blogs and HTML pages created every single day. This means that it's getting more difficult to drive traffic to your website, but there are lots of things that you can do to change this. Get in touch...