I don’t know about you, but 2020 was going to be the best year ever! The stars were all aligned, and things were going well. It felt right, a good feeling in the gut and we were set for a really great year. And then,...
There are in fact lots of things that need to be considered when you set out to make calls to generate new business, particularly if you are running a campaign. Do you know who you are targeting and what the proposition is? Have you got...
We are now at the end of the Kipling’s Men Series. The blogs so far have considered ‘who’ you want to target, ‘when’ is the best time to reach them and asked ‘why’ they should listen to you? In our crazy busy world, we have...
When new business is won your account management team are on the case ready to grow the account. Initially you might have great expectations of upselling and cross selling, but all too often these hopes fade as delivery and service demands consume your account team’s...
We have looked at Kipling’s men ‘who, when, where and why’ and how you can use them in a B2B marketing and communications context. In this latest blog we look at the ‘how’ you can get your message heard....
Agility in sales and marketing is essential, but the ability to pivot and change direction is even more important amid the COVID-19 crisis. Following the global hiatus and in a world that has simply ground to a halt, the pressure is at an all-time high...
Kipling had six honest serving men - What, and Where and When; and Why and How and who - how well do your words serve you? In this blog we look at Kipling’s man ‘why’ to establish the need to build credibility at various places...
Kipling’s Man ‘Where’ – Your content needs to drive people to a destination and take them on a journey that results in a specific thought or action....
Business-to-business marketing is different from marketing to consumers: you definitely need to consider when prospects are most likely to be more receptive to your message...
Kipling had six honest serving men - What, and Where and When; and Why and How and Who - how well do your words serve you? In this blog we look at Kipling’s man ‘Who’ to drive home the importance of identifying key contacts. Who are you going to target? Although we have...