Change. It’s always been apace in the tech industry. Yet in recent times, it seems that change has accelerated at an unprecedented rate. In response, your marketing strategy should be in a state of flux. John Bancroft, our Managing Director, wrote recently about the challenges and...
This morning I opened my inbox to be greeted by Cortana. Her daily brief reminded me that today was the day to source the statistics to finish this article. As for the rest of my day, as a tech marketer, automation is going to save...
Like the vast majority of industries, the tech sector has been rocked by challenge after challenge over the course of the pandemic, but while a number of firms may have floundered, a select few have flourished. What is it that some know, that others don’t? John...
It’s 9am, the year is 1898. Elias St. Elmo Lewis, advertising magnate, arrives at work, removes his top hat and places his cane in the umbrella stand. That day, he put the finishing touches to a model that would go on to define marketing campaigns...
I am fascinated by technology. After all I was engaged with it early on and could wield a mouse from the age of 3 quite successfully. I am now experiencing things in my lifetime that I first saw on Sci-Fi shows and in comics. I...
One of the mistakes that are often made when it comes to B2B marketing is making it too formal and assuming that the target audience is always roughly the same. While B2C marketing is often highly personalised, the same can't always be said for B2B...
Improving B2B sales productivity is key to achieving a solid ROI, more sales and ultimately business growth. Yet too often time is wasted on trying to reach senior C-suite decision-makers that may not be able to buy from you. Not only that, but today it...
Consistent sales lead generation delivers a stronger ROI Being persistent and consistent helps us to achieve many goals in life, whether improving at a sport, losing weight, or also increasing sales for your business. In order to deliver consistent, quality, business to business sales leads it is...
Telephone sales can still play a huge role in your B2B strategy. Find out why and how to master it by arranging a consultation with Incognate today....
Do you spend more time measuring inputs than outputs for your B2B marketing activity? It could be time for a fresh approach. Find out more....