It is becoming increasingly difficult to get the attention of senior decision-makers and buyers because of their busy schedules and heavy workloads. Key people in target companies are constantly bombarded with numerous approaches from emails, ezines, direct mail and telephone calls all vying for their attention...
As marketing budgets tighten and there is a need for marketing campaigns to deliver even higher returns on investment, John Bancroft looks at ways to maximise your marketing budget through content creation reuse.We know that the following ideas will enable you to do just that...
It’s not just the government that’s guilty of losing sensitive data – a number of other organisations have transgressed recently. Here’s some advice to help you to stay on the right side of the law.Grow your sales revenue with a proven approach to generating leadsGovernment...
Promotional gifts are the perfect partner for any advertising and marketing campaign. Effective campaigns involve a combination of elements that work well together to layer your brand awareness across a varied audience. If you want to create a real buzz about your brand, add promotional gifts...
The telephone is an often under-appreciated and much maligned piece of office equipment. Have you stopped to consider how much business you conduct over the telephone? The following ten tips will help you improve your telephone presence and presentations.You are the 'Manager of First Impressions'...
Newsletters are as personal as the individual writing them, and no two should be alike. However, if your newsletter follows a simple format or guideline, the reader will always know where to find expected items in it.Subject Line - This should be a captivating introduction...
What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act together over the past year, there are things you can do now to make your future...
Figures released by the Office of National Statistics (ONS) have established that over 12.5 million people, more than 61% of the population, now have access to the internet. You may already recognise the importance of having a web presence, and will probably spend much time,...
This week I am working with a client who is drowning in success. He has been working on his business for two years, following four years' work in his business. His sales are taking off and his team is rushed off its feet, stressed and heading...
For those who are used to cold calling and the cut and thrust of selling in the private sector, selling to government has often been seen as a difficult affair of following and filling in the paper chain only to lose out in the end.Earlier...