All too often, companies will go through cycles of feast and famine, which can lead to other difficulties for your business. John Bancroft, MD of Incognate, looks at ways to smooth out these cycles.Running one-off, lead generation campaigns with focused propositions in specific market sectors will...
A number of clients have asked us about current data protection laws, but also the new GDPR regulations and the impact they will have on business to business (B2B) email marketing....
In our first blog on telemarketing we established that within the B2B space telemarketing is NOT seen as the lowest of the low, it gets results and yields a healthy ROI. However, levels of success vary and – at the risk of stating the obvious...
In a climate where content abounds how do you make every word count? People still like stories. And that is why the humble case study should still figure as a valuable part of your sales and marketing battle kit. Is your content saying something fresh, relevant and...
A marketing department with clear objectives knows what it’s trying to achieve, right? But are your content marketing objectives SMART?Applying the well-known mnemonic isn’t just a gimmick, or box-ticking exercise, it’ll ensure your objectives are Specific, Measurable, Achievable, Realistic and Time-scaled.Are your content marketing objectives...
Marketing automation can drive lead nurturing at an individual level, but what issues do marketers face? How can you ensure the right level of engagement?...
Business is on the up. As a result, more companies are increasing sales and marketing activity to generate more business. However, are you getting through to the right person, at the right time, with the right message? Increased competition across all markets means more marketing messages, more...
"You are only as good as your last month, quarter or year in sales". A message I have heard frequently and lived through in different new business sales roles. You have a great month. You smash your target, only to have to start all over...
Reaching people by phone is getting increasingly difficult. In fact, it's taking around three times as many dial outs to reach key decision-makers in the UK as it did five years ago. Here we share some telemarketing tips, tactics and methods that you can use to...
Figures vary throughout different sectors, but a B2B marketing strategy often used is cold calling where it is generally accepted that 25 calls to potential clients, will lead to 12 favourable responses, with a further 5 developing in meetings to discuss your product or solution....