Search for ‘White Paper’ on the websites of Intel, IBM and Cisco and you are presented with thousands of results. Clearly these industry giants have a lot to say on a lot of topics and are working hard to present an image of thought-leadership. And...
Has this ever happened to you?You’re scouring the internet to help you solve a problem at work. Or maybe at home. Either way you find a white paper that addresses your exact problem. Wonderful. So you dutifully enter your name and email in the little...
Your enquiries and sales are down. You're not getting the traction you used to with your messages. It is probably time to check your focus! When was the last time you questioned your sales and marketing focus and checked your messaging? Companies often start by finding a...
You can’t afford to have a generic, mediocre or out of date message when you need to get the attention of decision makers suggests Helen Fox. Competition is fierce, but with the right proposition you will get far better returns on your sales and marketing...
All too often, companies will go through cycles of feast and famine, which can lead to other difficulties for your business. John Bancroft, MD of Incognate, looks at ways to smooth out these cycles.Running one-off, lead generation campaigns with focused propositions in specific market sectors will...
A number of clients have asked us about current data protection laws, but also the new GDPR regulations and the impact they will have on business to business (B2B) email marketing....
In our first blog on telemarketing we established that within the B2B space telemarketing is NOT seen as the lowest of the low, it gets results and yields a healthy ROI. However, levels of success vary and – at the risk of stating the obvious...
In a climate where content abounds how do you make every word count? People still like stories. And that is why the humble case study should still figure as a valuable part of your sales and marketing battle kit. Is your content saying something fresh, relevant and...
A marketing department with clear objectives knows what it’s trying to achieve, right? But are your content marketing objectives SMART?Applying the well-known mnemonic isn’t just a gimmick, or box-ticking exercise, it’ll ensure your objectives are Specific, Measurable, Achievable, Realistic and Time-scaled.Are your content marketing objectives...
Marketing automation can drive lead nurturing at an individual level, but what issues do marketers face? How can you ensure the right level of engagement?...