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Kipling had six honest serving men - What, and Where and When; and Why and How and Who - how well do your words serve you? In this blog we look at Kipling’s man ‘Who’ to drive home the importance of identifying key contacts.  Who are you going to target?  Although we have...

‘Millennials’ are probably the most analysed and talked about generation ever! A quick search of the internet uncovers an abundance of surveys, statistics, articles, blogs and opinion pieces. Yet, one thing that stood out for me as a marketer is the sheer number of millennials...

Lead Generation and Lead Nurturing are crucial components in any marketing strategy.  In fact, without a strong capability in both areas your business cannot survive in today’s fierce markets. Looking to generate more leads get in touch now to find out how we can help. The most...

In a hyper competitive world, businesses need to reconsider how they are perceived in their markets. It has never been more important to stand out from the crowd. The landscape is everchanging and it is vital to keep up. What was effective event 12-24 months...

In our last telemarketing post we discussed how to design a successful campaign from a somewhat strategic level. This post goes from the conceptual to the actual and you can download our business-development-checklist that outlines what you should have in place BEFORE you launch your telemarketing campaign. Here’s a brief...

Search for ‘White Paper’ on the websites of Intel, IBM and Cisco and you are presented with thousands of results. Clearly these industry giants have a lot to say on a lot of topics and are working hard to present an image of thought-leadership. And...

Has this ever happened to you?You’re scouring the internet to help you solve a problem at work. Or maybe at home. Either way you find a white paper that addresses your exact problem. Wonderful. So you dutifully enter your name and email in the little...

Your enquiries and sales are down. You're not getting the traction you used to with your messages. It is probably time to check your focus! When was the last time you questioned your sales and marketing focus and checked your messaging? Companies often start by finding a...